Monday, November 29, 2010

Black Friday Sale Roundup: Gone in 60 seconds

How many of you are getting/giving ereaders for Christmas or other occassions?

The Black Friday Sale on Amazon listed the older, Amazon Kindle 2 (for $89 ) - and sold out within Seconds!

Barnes & Noble had a similar sale on the Nook - the refurbished Wi-Fi Nooks were listed on eBay for $79, and later $99. The sale also included the refurbished 3G models for $119. The sale ended after a couple of days, having sold 6,777 Nooks in total.

Some reasons for the difference in the speed of sales (seconds vs. days) was the Amazon Kindle 2 Sale was on Black Friday, when buyers are madly refreshing their browsers for deals!
Still, gone in seconds?? My theories why -
  • It was hugely publicized, and word spread via facebook, twitter, before blogs and newsfeeds could pick it up.
  • The estimate is that half a million folks saw the update through these sites.
Let me mention here that we tried to buy a $139 WiFi Kindle for a friend 2 weeks ago, and Best Buy was out of stock, both the times we went. 
Tuesday (November 23rd) Amazon reported on their Facebook wall: “We had our biggest sales day ever for Kindle devices yesterday. Thank you, customers!”
What I want to know now is:  
How many readers are gifting/getting ereaders this season?

More info:
Kindle sale results in the news
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  1. eReaders have become very popular all of a sudden haven't they? I'm glad I've already got mine :)

  2. Interesting. Like most other things I think all digital readers will become more popular as they come down in price. Apart from my blogger buddies I don't actually know anyone personally who has or wants any of these devices.

  3. Hi, Thank you for giving David Bridger a boost on my blog (his book's great, isn't it?). I've come to follow because your blog looks great.
    Re: Kindle - the new one, I bought mine a month ago and love it. Last week my friend tried to order one and it was sold out. So she got it in the UK (it's slightly cheaper for Brits there).

  4. @Slowest Bookworm - I know! but the main growth of ereaders will slow, inevitably, as they go into the 'Dip' phase of all products..

    @Petty - The blogosphere is a strangely polarized world. I know loads of books that seem to be HUGE on blogs (like Nightshade or the Maze Runner or even the Hunger Games trilogy. But you don't find them making that huge of an impact outside..and in India :)

    @Sue - Thanks! following you back, wishing you many more author interviews in the future

  5. The instant-second sellouts of e-readers suggests bulk buying & reselling for profit. This happens at Ticketmaster for in-demand concerts as well. Too bad that people can't get into the holiday spirit.

    To answer your question, I haven't jumped on the e-book bandwagon...yet :D

  6. @teacher - well thought out!! I hadn't considered the resellers :) You are right, that would be a large channel of buyers on that sale.

  7. Great post. Can’t wait to read the next ones :)

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  9. Hey very nice blog!! Man .. Beautiful .. Amazing .. I will bookmark your blog and take the feeds also…


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