Chipp Kidd on Book Cover designing - TED talk

The awesome and famous Chipp Kidd gave a TED talk on how he designs book covers - his efforts to convey the story in the cover, or intrigue the reader into buying the book.
If you haven't heard of him, here are some of his most famous cover designs:

Quote from the video:

“A book cover is a distillation. It is a haiku of the story.”

Also, listening to TED talks are pretty interesting way to pass the time! If you click through, don't blame me for the time you spend on the TED website/app on your device!
For more Chipp Kidd designs, the Book Cover Archive is the place to go.