Bloomberg updated this weekend (May 28th) that Amazon was working on a new version of the Kindle out in August. This means some Agile product development is in place, as their last release was just about 8 months ago.
On further reading though, the new Kindle will only have a few "better, faster" incremental changes - the screen gets more contrast, the kindle itself gets thinner (and probably lighter), page loading is faster.
Notice the absence of any news on the Touch Screen or Back-light. Both seem to be critical product updates that should be a part of the kindle. Bloomberg adds:
"The Kindle has about 60 percent of the U.S. market, followed by Sony with 35 percent, the Cambridge, Massachusetts-based research firm estimates."
The biggest differentiating factor the Sony Reader has is its touchscreen device, so it is definitely competition. The Nook, on the other hand, is a slower version of the Kindle, and hence lags far behind in market share.
It looks like the Kindle is not going up against the iPad at all, and is going to stay within its comfort zone of dedicated eBook readers.
What do you think Amazon should do next? Do you agree with their strategy?
