Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Thursday, September 23, 2010

Multiplying Like Rabbits

I'm talking about ebook readers!

Not only are there a plethora of e-readers on the market, now you can buy them for as low as $99
We are also going to see a lot of color coming into dedicated e-readers:
  1. The NYT article is here, talking about Literati, planned pricing at $159, coming in October; However, This is one of just many! 
  2. The buzz is that "Cool-er Reader", which went off the market, is re-launching with 5 products, tailored for different pockets. At least one of these will include a color reader.
  3. We can also expect a 5-inch $99 device from Copia due this fall.  With color, 2 GB of memory, it seems to make a basic reader. The only problem could be the 4 hour battery life - who wants to be plugged into a socket while reading? How many people will be able to charge the reader every day? For myself, battery life has to be the Number ONE most important factor in deciding which ebook reader to buy.
  4. Pandigital also has an ebook reader, which plugs into the B&N book site and comes with a color screen.
Given the challenges that this market is going to face (the early adopters who first bought the Kindle are done buying) and the intense competition we are going to see, the best thing for us users would be to 
  • Buy shares in the company making the E-Ink technology most e-readers use and
  • Celebrate the decreasing cost of e-readers and probably ebooks!
Bring on the Price Wars!
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Friday, September 3, 2010

Making of: Blameless Cover

This isn't the first time I've seen this, but my anticipation for the Third Alexa Tarraboti Novel is so high, that I can't stop looking for whatever is even remotely related to the book.

In this video, the funniest moment is the "Oops the Eiffel tower wasn't built yet" edit :)

Even if you aren't a fan of the series, just watching the book's cover come to life is pretty amazing! Who knew the amount of editing that went into this thing?

The end result -

 

 

Posted via email from readseverything's posterous

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Thursday, July 22, 2010

Shifting Publishing to the 21st Century

If you follow this blog, you know I am curious about how one of the oldest industries in the world, i.e. Publishing, has shifted to accomodate the internet age. So far I haven't been impressed.

Pricing ebooks at or more expensive than paperback editions is not a solution.

To provide some food for thought - Seth Godin, the guru of marketing, did a talk for the Independent Book Publishers (Site).

His post is here. You can listen to the abbreviated online version of the talk or download it to your podcast here.
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