Thursday, July 22, 2010

Shifting Publishing to the 21st Century

If you follow this blog, you know I am curious about how one of the oldest industries in the world, i.e. Publishing, has shifted to accomodate the internet age. So far I haven't been impressed.

Pricing ebooks at or more expensive than paperback editions is not a solution.

To provide some food for thought - Seth Godin, the guru of marketing, did a talk for the Independent Book Publishers (Site).

His post is here. You can listen to the abbreviated online version of the talk or download it to your podcast here.
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